rowbyroh

About

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The Story

The common thread I have noticed in my work is that I connect the dots between two unrelated worlds — taking inspiration from modular furniture to scale freight pricing systems or applying supply/demand dynamics to reframe recruiting CRM strategy.

As an Asian-American immigrant — a liberal-arts grad who wanted to be a union carpenter, now building enterprise software — never fully belonging to any one world, I learned to notice the simple, overlooked thing that is valuable in another context.

Inspiration

AWARENESS — As a creator, I admire Shigeru Ban, who is a world-renowned Pritzker Prize winning architect. He realized he didn’t want to just build commissions for the ultra wealthy and powerful. And he had the self-awareness and humility to understand that buildings aren’t permanent monuments, but environments in a moment in time for people to share life. So he turned his focus to designing temporary structures for refugees that could easily be transported, put up and taken down. I want to devote my time to this kind of mission-driven work.

TIMELESSNESS — Jasper Morrison is my design hero precisely because most people will not understand how his “super normal” work distinguishes itself from all the other industrial design in the world. And that is precisely the point. It’s supposed to look like it’s always belonged — then, now and many years later.

RESOURCEFULNESS — My first brief in architecture studio was to design a light sconce. And instead of using fancy milling techniques or acrylic panels, I wondered out loud how the popsicle sticks on my desk could be reused to make something compelling. I ended up building a harness using popsicle sticks and steel wires that supported the light bulb housing. As an object, it looked like nothing. But when you turned on the switch, the light cast these weird arrays — shadow lines and sticks crossing each other in random directions.

What inspires me is to help others, by exploring the overlooked gaps and corners to bring something valuable that stands the test of time.

A younger me would not make the same connections — you cannot force feed or rush this. The random thoughts that kept me up at night eventually developed one layer at a time into a broader image taking shape.

Thesis

The world is isolating into clusters of like-minded individuals. If we leave it up to chance, the tools we have at our disposal will only reinforce and strengthen the information silos and ideological bubbles that already exist today.

One possibility for change is to do what humans do best — use our tools to build positive sum transformation. AI is already better than humans at synthesizing complex information and executing deterministic knowledge based work. AI only knows what it knows, even if it is now demonstrating ways of improving itself. Despite accelerating its own growth and generating novel ideas, AI fundamentally does not yet understand how moments of ingenuity or inspiration take hold.

If imagination is the constraint, it is critical that we empower upcoming generations to express themselves. Drawing and visual media should be a means of communication taught to everyone, not a specialized skill set for the most gifted “artists”. Music and performing arts should be taught as a means to master body language and our communication skills, not just to judge who can hit the highest note or gain the most views.

Unlocking a new generation who is more adept at expressing oneself will drive immense benefits.

First, expression is sharing. It fosters openness and community. And the more you put out into the world, the more people you can touch and bring together.

Second, expression affirms independent thinking. It rejects group think. Differing opinions are acceptable because everyone is unique, which enhances compassion and increases diverse dialogue.

Finally, expression will create a world where everyone is a builder. It will drive a new era of innovation that focuses on improving quality of life, driven by imagination and exploration. People will pursue creative endeavors for the sake of the act itself, where monetization is not the goal.

Work

In order for AI to be a tool that empowers as many people as possible to express who they are, it must understand the breadth of the human experience beyond information and knowledge to wisdom and meaning. Meaning in a human sense cannot exist without both logic and emotion. Which means we must understand how LLMs respond to not only logical reasoning but also ‘functional emotions’ as inputs.

The study of these emotional inputs fascinates me. So I am exploring how human-model interactions impact model behavior, one layer of abstraction at a time — rowbyroh.com/research.

At the surface, I am curious how my word choices or the shape of a conversation can produce measurable changes in a model’s output. Below the surface, the field of interpretability in its early phases has already produced fascinating work on understanding the impact of functional emotions in LLMs. Are there ways an LLM can interpret audio beyond transcripts into tone, rhythm — the intended emotion behind a piece of music? And will that ability help us better understand, influence and anticipate how to best work with these models?

So in summary, I want to equip more people who may be displaced with the means to adapt and find a new home — literally and metaphorically — in this changing world. From an immigrant child who moved schools every year to an evolving career stitched together across various domains, I understand what it feels like to have my identity uprooted and to be forced to reinvent myself over and over again from zero.

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My Tenets — 2026-03

If you know better, let’s chat! — discord

  1. 01 Build from zero. Identify the core primitives and build lasting, extensible foundations.
  2. 02 The constraint is the brief. It breeds creativity and truly unique solutions.
  3. 03 Intention as cornerstone. The reason is the most important element of any decision.
  4. 04 Simplicity is timeless. Strip away complexity until the solution feels like it's always existed.
  5. 05 Narrative over information. Learn through anecdotes and find the cause and effect.
  6. 06 Leave the system better. Think beyond the transaction. Every interaction should compound value — upstream, downstream, and for everyone in the chain.
  7. 07 Respect and empower users. Build to increase human agency and opportunity.
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Contact